The Ten Spot

The Ten Spot has been a Canadian beauty bar favorite since 2006—known for its signature “Clinically Clean” approach and a full menu of manicures, pedicures, waxing, and facial services. As the brand expanded nationally, the Quebec territory required a renewed digital strategy to support local awareness, attract new customers, and increase online bookings across multiple franchise locations.

In 2020, Brandid Advisory was selected as the Digital Agency of Record for Quebec. Our mandate: elevate The Ten Spot’s online presence, improve local discoverability, maximize booking conversions, and create momentum around seasonal promotions and new store openings. Through a performance-driven, data-led marketing strategy, Brandid transformed The Ten Spot’s regional digital footprint—driving meaningful business growth during one of the most competitive periods in the beauty industry.

Services

Google Ads Management

Social Media Advertising

WordPress Website Development

UX Design

Digital Strategy

Analytics & Tracking Infrastructure

Local Marketing Optimization

Website

The Ten Spot

The Challenge

Although the brand enjoyed national recognition, The Ten Spot’s Quebec locations struggled with visibility in an already saturated market filled with salons, spas, and boutique beauty concepts. Their digital setup lacked proper optimization and tracking, making it challenging to scale bookings or measure marketing performance effectively.

They needed stronger local discoverability, accurate data tracking, high-impact campaigns for services and store launches, a more refined booking journey to convert paid traffic, and a structured Google Ads and Meta strategy to support long-term growth. Brandid Advisory was brought in to unify the overall strategy, enhance tracking, and build a scalable advertising ecosystem designed to boost both awareness and conversions.

Strategic Overhaul & Technical Foundation

Brandid began by rebuilding The Ten Spot’s entire Google Business Suite to establish clean, reliable data and prepare the brand for high-performance digital campaigns. This included advanced Google Analytics configuration, comprehensive Tag Manager setup with custom events, a full restructuring of the Google Ads account, and local SEO alignment for each franchise location. With this strengthened infrastructure in place, the team was able to measure every interaction—from ad clicks to online booking submissions—with complete precision.

Localized, High-Intent Google Ads Strategy

Once the foundation was in place, Brandid launched a locally focused Google PPC strategy designed to capture high-intent traffic across Quebec. This included search campaigns centered on key service categories such as nails, waxing, laser, and brows, along with display campaigns to build brand familiarity. Location-based bidding was used to target surrounding neighborhoods, and customized campaign structures were developed to match the goals of each franchise. Together, these efforts ensured The Ten Spot appeared prominently for users actively searching for beauty services, driving highly qualified bookings directly to each location.

Results

Through an integrated, data-driven strategy, Brandid delivered sustained growth for The Ten Spot’s Quebec territory. The results included a year-over-year increase in website traffic, a higher volume of new users discovering the brand, significant improvements in online booking conversions, increased revenue from PPC campaigns, stronger click-through rates across Google Ads and Meta, and enhanced local search visibility for all locations. Today, The Ten Spot operates with a high-performance marketing engine powered by clean data, optimized campaigns, and a fully scalable strategy.