Based in Montreal, Olivia’s Authentic Fried Chicken is a popular chain, renowned for their delicious fried chicken, sides and dipping sauces. Their secret recipe packs serious crunch and Korean inspired flavors in every bite. This well guarded technique has been what set them apart from the competition. Seeking to enhance their digital presence, build hype, and drive online orders, Olivia’s turned to Brandid Advisory for a comprehensive digital strategy. The goal was clear. Create awareness, optimize their website for conversions, and engage their target audience effectively.
Establish impactful, hyperlocal, and personalized retargeting and conversion campaigns using Google and Social Media Adsto maximize website traffic, convert new audiences, drive online orders, and in-store visits.
- Google Ads
- Social Media Marketing
- WordPress Website Development
- UX Design
Problem
Olivia’s faced the challenge of establishing a robust digital presence that would captivate their audience and maximize online conversions. Their existing website lacked a clear conversion-focused design and failed to effectively engage potential customers. They needed an optimized digital strategy that would elevate their brand and generate excitement around their menu offerings and promote their limited time offers.
Our
Approach
Digital Strategy Consultation and Discovery:
We conducted in-depth consultations and research to gain valuable insights into Olivia’s Fried Chicken’s objectives. This allowed us to align our deliverables with their expectations for the new website. Our tasks included reviewing analytics, trends, and competitive benchmarking to inform our strategy. Additionally, we performed a comprehensive audit of all existing brand assets, including images, videos, and articles, to ensure a cohesive and engaging digital presence.
User Experience (UX) Audit
Recognizing the importance of user experience in driving website engagement and conversions,we conducted a thorough UX and Content audit of the website. This involved usability testing, analytics analysis, and an examination of the site’s structure and content. Our team identified friction points, inefficiencies, and barriers to conversion, providing detailed recommendations for optimizing the web strategy, page layout, content structure, and messaging. We also created wireframes for a new website layout that prioritized navigation and improved the overall user experience, while adhering to Olivia’s Fried Chicken’s brand guidelines and business objectives. A mobile-first design approach was adopted, ensuring a seamless experience across devices. Through rigorous testing and optimization, we aimed to achieve optimal website performance.
Ad Account and Digital Ads Audit
Before developing a digital roadmap, we performed a comprehensive ad account audit to ensure website
tracking was correctly set up in Google Analytics, and to verify that Google Search Console and Tag Manager were optimized. We also set up their Google Ads and social media ads account, while providing per-platform guidance on optimal ad content specs to their creative agency.
tracking was correctly set up in Google Analytics, and to verify that Google Search Console and Tag Manager were optimized. We also set up their Google Ads and social media ads account, while providing per-platform guidance on optimal ad content specs to their creative agency.
Digital
Advertising
Our team expertly implemented Google Search and Display Pay-Per-Click Advertising, as well as engaging social media advertising on Facebook and Instagram. Working alongside Olivia’s creative agency, we developed a compelling content strategy tailored to resonate with their target audience and focused on customer funnel optimizations and retargeting audience with personalized ads.
Results
Through our expertise in digital strategy, UX design, and targeted advertising, Brandid Advisory empowered Olivia’s Authentic Fried Chicken to thrive in the competitive quick service restaurant industry. The comprehensive approach led to significant growth in website traffic, online orders, and brand awareness. Olivia’s emerged as a digital marketing success story, leveraging our solutions to achieve their business goals.The collaboration between Olivia’s and Brandid Advisory yielded exceptional results, propelling their brand to new heights. By optimizing their website for conversions and implementing a robust digital strategy, Olivia’s experienced remarkable outcomes:
Increased organic traffic
Increased paid search traffic
Increased social media traffic
Increased online orders
“At Brandid Advisory, we found the perfect partner to transform our digital presence. Their expertise in digital strategy and design, coupled with their innovative approach to advertising, elevated our brand to new heights. Our website conversions have soared, and our online orders have significantly increased. Working with Brandid Advisory has been an absolute pleasure, and we highly recommend their services.”
