Netpak Packaging
For nearly 25 years, Netpak Packaging, a leading Montreal-based folding cartons manufacturer, has stood for agility, speed and quality. Serving a wide range of North American CPG companies in various industries such as Food, Pharmaceutical and Dermo-Cosmetics. Every aspect of Netpak’s BRC-certified operations is streamlined to make optimal efficiency its trademark. When the Netpak executives contacted Brandid Advisory to overhaul its digital marketing strategy, these were the very elements we decided to focus on.
Services
Digital Strategy
Google Ads
Paid Social
LinkedIn Strategy
SEO
Content Marketing
Google Ads
Paid Social
LinkedIn Strategy
SEO
Content Marketing
Website
The Challenge
While the company had an established web presence, it wasn’t fully aligned with Netpak’s stature as a premium, BRC-certified supplier. Their website offered limited conversion opportunities, search visibility was underdeveloped, and digital efforts weren’t driving consistent inbound leads. Netpak engaged Brandid Advisory to realign its digital strategy with its brand positioning and support a more focused B2B growth plan—especially in the highly competitive Quebec and Ontario markets.
Website Redesign & UX Optimization
We reimagined Netpak’s website to reflect their quality, scale, and expertise. The new platform prioritized user experience and lead generation, featuring an interactive Request a Quote tool, a robust Careers section for recruitment, and a live chatbot to capture and route inquiries. Key service areas, certifications, and sustainability messaging were made more accessible, creating a seamless experience for both prospects and partners.
SEO & Organic Visibility
To improve discoverability, we deployed a technical and on-page SEO strategy, optimizing Netpak’s site structure, metadata, and keyword targeting. These changes helped improve rankings for relevant industry terms and increased qualified traffic from procurement teams, product developers, and manufacturers looking for a reliable packaging partner.
Results
Netpak’s refreshed digital ecosystem now delivers on both visibility and conversion. Organic search rankings have improved across core keywords, while paid campaigns continue to drive steady, qualified inquiries. The new website converts at a higher rate, supporting both lead generation and recruitment. With a stronger B2B presence across search and social, Netpak is now positioned to scale its market presence in Quebec, Ontario, and beyond—with a digital strategy that reflects its leadership in the packaging industry.
“Brandid Advisory has been an invaluable resource, providing a unique approach, support and direction for many of our projects. They deliver to an exceptionally high standard and provide alternative perspectives that create impact. Ranjit is an excellent communicator and facilitator, whose strength has been the ability to make complex projects simple, immersing himself into our ways of working and providing solutions that meet both our needs and support the company’s long-term goals.”
Georges Berbari / COO
Netpak
Netpak