Kaufman Group
Kaufman Group is one of Montreal’s premier real estate brokerages, renowned for record-breaking sales in the luxury market and their prestigious affiliation with Sotheby’s International Realty. With a reputation built on success, hard work, and relentless hustle, Kaufman Group sought to solidify their position as the ultimate authority in high-end real estate while maintaining top-of-mind awareness among affluent buyers and sellers.
Services
Digital Strategy
Google Ads
Paid Social
SEO
Google Ads
Paid Social
SEO
Website
The Challenge
Despite its established reputation, Kaufman Group needed a sustained digital presence to reinforce its leadership in luxury real estate and continuously attract high-net-worth clients. Their audience expects trust, discretion, and expertise, requiring a strategic approach that positioned Kaufman Group as the undisputed leader in North American luxury real estate.
Building Brand Authority & Engagement
Brandid Advisory developed a comprehensive digital strategy that showcased more than just Kaufman Group’s exclusive listings—it highlighted the luxury lifestyle, team dynamics, and behind-the-scenes moments that define the brand. By humanizing the business and sharing the passion and expertise behind Kaufman Group, we created a deeper connection with clients. This trust-building approach set them apart from competitors, reinforcing their reputation as not just real estate agents but as trusted advisors in the luxury space.
Precision Advertising & Digital Visibility
To maximize brand awareness and engagement, we executed high-impact advertising campaigns across Google Ads, LinkedIn, and Meta. Our strategy focused on precision audience targeting, ensuring their messaging reached decision-makers and high-value prospects in the luxury real estate market. By leveraging dynamic ad placements across premium digital platforms, we amplified Kaufman Group’s presence, driving meaningful interactions and solidifying their position as the leading authority in high-end real estate.
The Results
With a refined digital strategy and precision-targeted campaigns, Kaufman Group strengthened its online authority, expanded its audience, and increased engagement with affluent buyers and sellers. By integrating brand storytelling, high-end content, and data-driven advertising, the group not only enhanced its reputation but also reinforced its dominance in the competitive luxury real estate space. Now positioned as the go-to brokerage for elite real estate transactions, Kaufman Group continues to set new records while maintaining a powerful digital presence that reflects its legacy of success.
“We have been working with Brandid Advisory since 2021 and we have been amazed with their ability to consistently surpass our expectations. When they took over our digital marketing. we were looking to drive more traffic to our new website and position our brand in strategic regions of the Quebec market. They brought a data-driven approach to our digital strategy and we highly value their insights and analytics. They are flexible, knowledgeable and always take the initiative to recommend new marketing tactics that prove to resonate with our luxury clientele. We’ve seen a considerable increase in quality traffic and leads since working with them. They are true experts at their craft.”
Alfee Kaufman, Senior Partner
Kaufman Group
Kaufman Group
