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Analytics and Reporting

You Don’t Know
What you Don’t Track

Effective tracking and analytics lie at the core of successful online marketing. We meticulously monitor and analyze every touchpoint, enabling us to make informed, strategic decisions that propel your business forward

Clear Reporting that makes sense. We use GA4 and Agency Analytics as our centralized platform for all reporting needs. With customizable dashboards and reports available 24/7, you gain a constant pulse on your brand’s performance, providing a clear picture of the past, present, and future results. Stay informed and empowered with real time insights at your fingertips.

Reporting

Cutting-edge analytics

Our team leverages advanced analytics platforms to monitor the performance of your campaigns across various channels, from social media to email marketing and beyond. By analyzing trends and patterns Month to Month and Year on Year, we uncover actionable insights that enable you to refine your approach, maximize ROI, and achieve your business objectives. Trust us to deliver comprehensive analytics solutions that empower you to stay ahead of the curve in today’s competitive landscape.

Service Breakdown

These services collectively contribute to a comprehensive SEO strategy aimed at improving website visibility, driving organic traffic, and achieving long-term success in search engine rankings.

Implementation and Setup

Custom Event Tracking

Goal Setup and Conversion Tracking

Audience Segmentation and Analysis

Behavioral Analysis and User Flow Reporting

Data Visualization and Dashboard Creation

Data Integration and Cross-Channel Analysis

Advanced Analysis Techniques

A/B Testing and Experimentation

Ongoing Optimization and Consultation

Book a call today

Ready to go?

Analytics & Reporting Explorer

New to analytics and reporting? We’ll show you where to start, give you a clear sense of direction, and highlight growth opportunities.

Features

Advanced event tracking and customization

Enhanced audience segmentation and analysis

User-friendly interface and data visualization

Cross-channel data integration

Predictive modeling and advanced analytics

Benefits

Gain deeper insights into user behavior and interactions

Understand audience demographics and tailor marketing strategies

Easily interpret and communicate key insights to stakeholders

Track and analyze performance across multiple marketing channels

Identify trends, patterns, and opportunities for optimization

Contact Us

We work with clients
who embrace digital

Brandid Advisory brought a data-driven approach to our digital strategy and we highly value their insights and analytics. They are flexible, knowledgeable and always take the initiative to recommend new marketing tactics that prove to resonate well with our luxury clientele. We’ve seen a dramatic increase in quality traffic and leads since working with them. They are true experts at their craft.

— Senior Partner, Kaufman Group

Frequently Asked Questions

What is digital marketing analytics and why is it important?
Digital marketing analytics involves collecting, analyzing and interpreting data from various digital marketing channels such as websites, social media, email campaigns, and online ads. It helps businesses understand their audience, measure the success of their marketing campaigns and make data-driven decisions to improve their marketing efforts.
How do you track website traffic and conversions?
We use tools such as Google Analytics, Agency Analytics, or similar platforms to track website traffic and conversions. By installing tracking code, we can monitor user behavior, track page views, clicks, and conversions, and use this information to improve the website’s performance and optimize campaigns.
How do you use Google Tag Manager to track website analytics?
Google Tag Manager is a free tool that allows us to easily manage tracking code and tags on a website. We use it to track events, such as clicks on links or forms, and set up custom tracking for specific actions, such as video views or downloads. By setting up tags correctly, we can ensure accurate data collection and improve our reporting capabilities.
Can you explain what Agency Analytics is?
Agency Analytics is a reporting and analytics platform designed specifically for digital marketing agencies. It allows us to consolidate data from various channels, including Google Analytics, social media, and advertising platforms, and create customized reports and dashboards for clients.
How often do you provide reports and what information do they include?
We typically provide monthly reports that include key performance metrics such as website traffic, conversion rates, social media engagement, and advertising spend. We also provide recommendations and insights based on the data to help clients improve their marketing efforts,
Do you provide video recordings of website user sessions?
Yes, we can provide video recordings of website user sessions to help clients understand how users interact with their website. This information can be used to improve the user experience and identify areas for optimization.
How do you prepare recommendations based on the data collected?
We analyze the data collected from various channels and use it to identify areas for improvement. Based on our findings, we provide customized recommendations and insights on how to optimize marketing efforts, improve website performance, and increase conversions.
How long does it take to see results from digital marketing campaigns?
The time it takes to see results from digital marketing campaigns varies depending on various factors such as the type of campaign, the target audience, and the industry. Generally, we recommend allowing a minimum of 6 months to see significant improvements in performance.
How often will I receive reports on my digital marketing analytics?
We provide regular reporting on a monthly basis, but can also adjust the frequency based on your specific needs.
Can we schedule touch base meetings to discuss the analytics?
Yes, we are happy to schedule regular touch base meetings to review the analytics and discuss strategy.
How can I access the data and reports?

We provide a custom dashboard through our analytics platform where you can access the data and reports at any time.
Additionally, we can provide you with login credentials to access the data directly through Google Analytics.

How do you ensure data accuracy and reliability?
We implement proper tracking codes, use reliable analytics tools, and regularly monitor the data to ensure accuracy and reliability. We also perform data validation and auditing to ensure that the data is consistent across different platforms.

Now we’ve got your attention. Let’s talk.

We’re a team of experts on a mission to make your web presence as effective as it can possibly be. If you want to get in on the action just fill out the form and we’ll be in touch.

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