Le Brow Bar: Crafting a Seamless
E-Commerce Experience with LightSpeed
Montreal-based retailer Le Brow Bar is an emerging leader in fashion, beauty, and wellness, known for its premium products and personalized services. As the brand prepared to launch its flagship boutique, it needed a stronger digital presence to support its ambitious growth. Their existing website was outdated, failing to provide a seamless customer experience that aligned with their high standards. To complement the launch of their physical store, Le Brow Bar required a digital overhaul that would increase online visibility, boost sales, and bridge the gap between their e-commerce platform and in-store experience.
Services
Website
Google Ads
Paid Social
Email Marketing
Google Ads
Paid Social
Email Marketing
Website
The Challenge
Le Brow Bar faced two major challenges: transitioning its WordPress website to Lightspeed for better scalability and inventory synchronization while ensuring an intuitive user experience for both customers and staff. The new platform needed to support a growing product catalog, streamline operations, and create a seamless omnichannel shopping experience. Additionally, Le Brow Bar required an efficient lead generation strategy to capture online bookings for their signature services, including nail, waxing, and brow shaping appointments across multiple locations. Their goal was to enhance customer convenience and drive repeat visits.
Digital Marketing
To boost brand visibility and increase online and in-store traffic, we launched a multi-channel digital marketing strategy spanning Google Ads, Facebook, Instagram, and TikTok. These campaigns were designed to target beauty enthusiasts, increase engagement, and drive both product purchases and service bookings. Each campaign highlighted Le Brow Bar’s unique selling points, ensuring messaging resonated with their audience while directing traffic to the newly optimized e-commerce platform.
Email Marketing
Email marketing played a crucial role in customer retention and engagement. We designed a branded newsletter template for ongoing campaigns, featuring promotions, new product highlights, beauty tips, and service updates. Automated workflows were implemented to nurture customer relationships, including abandoned cart reminders and personalized campaigns based on purchase history. This strategic approach not only kept Le Brow Bar top-of-mind for their clientele but also helped increase repeat purchases and service bookings.
Results
Through a combination of website transformation, digital marketing, and customer engagement strategies, Le Brow Bar significantly improved its online presence, sales, and service bookings. The new Lightspeed-powered e-commerce platform created a frictionless shopping experience, while paid media and email marketing efforts helped drive conversions and strengthen customer loyalty. With a data-driven, omnichannel strategy, Le Brow Bar is now well-positioned to continue growing its brand and delivering a premium beauty experience both online and in-store.
"The collaboration with Brandid Advisory has been a game changer for us. They didn’t just build us a website; they redefined the way we approach digital marketing and e-commerce. They helped us elevate our brand and achieve real growth. We’re excited to continue working with them and building on our success."
Alissa Fiorito, Owner
Le Brow Bar
Le Brow Bar
