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Clinique K

Clinique K is a premier private clinic specializing in plastic surgery and medical aesthetics. Led by Dr. Karl Schwarz and a team of board-certified surgeons, the clinic operates in Westmount and Vieux-Longueuil, delivering advanced surgical and non-surgical treatments in a refined, patient-centered environment.

Despite a strong brand reputation, leadership recognized that marketing operations and resource allocation were not optimized for the next phase of growth. They needed greater clarity, structure, and efficiency across strategy, content, and performance to drive long-term profitability and patient retention.

Services

Fractional CMO Advisory

Digital Audit

Website Optimization

SEO • Google Ads

Paid Social

Content & Blog Strategy

Newsletter Marketing

LinkedIn Positioning

Website

clinique-k

The Challenge

Clinique K’s marketing ecosystem had grown organically over time but lacked the integration needed to scale effectively. Budgets were stretched thin across multiple channels without unified measurement, partner activities were fragmented, and most marketing decisions remained tactical rather than strategic. The clinic needed a cohesive approach that could evaluate and optimize marketing spend across digital channels, unify content, media, and operational partners under one strategic roadmap, and improve the patient journey from discovery to retention. Their goal was to lower acquisition costs (CPA) while increasing lifetime value (LTV) through stronger engagement and repeat visits. Ultimately, Clinique K required a CMO-level transformation—shifting marketing from a cost center into a fully integrated engine for growth and long-term profitability.

Operational & Digital Audit

We began with a full diagnostic of marketing operations, CRM data, analytics, and media budgets. The audit revealed fragmentation in tracking, overlapping spend, and limited attribution visibility From this, we built a centralized marketing framework defining clear KPIs, reporting cadence, and governance for both clinics.

Website & SEO Optimization

The website was restructured for clarity, UX, and conversion performance. We launched nine new SEO-optimized service pages focused on high-intent searches and created a scalable content template for future expansion. Technical fixes improved speed, indexing, and conversion tracking, turning the website into a measurable acquisition hub.

Results

Clinique K’s transformation delivered both structural clarity and measurable growth. The clinic achieved a 30% increase in organic visibility with stronger keyword rankings in priority categories, alongside a significant reduction in CPA driven by smarter budget allocation and conversion rate optimization. Lead-to-consultation conversions improved, resulting in a clear lift in overall bookings. Leadership gained access to unified data dashboards, enabling real-time insights and confident decision-making. Across all channels—website, social, email, and professional platforms—the brand adopted a consistent voice and narrative. Additionally, coordinated partner management and disciplined budgeting created new operational efficiencies, supporting sustainable long-term growth.