Driving Growth for L2 Bubble Tea Through Digital Marketing
L2 Bubble Tea, a beloved local chain with 20 locations across Montreal, sought to elevate its digital presence and drive sales growth amidst increasing competition in the bubble tea market. Partnering with our agency, L2 aimed to develop a comprehensive sales funnel, attract new customers, enhance brand visibility, implement effective retargeting, and increase return on advertising spend (ROAS).
- Google Ads
- Social Media Marketing
- Web Marketing Consulting
- UX Design
Client
Objectives
Sales Funnel Development
Our agency crafted a customized sales funnel tailored to L2 Bubble Tea’s target audience, comprising awareness-building ads, consideration-focused content featuring limited-time offers and promotions, and conversion-oriented ads driving in-store traffic or online orders. We emphasized lead generation through online forms, phone calls, and map directions to drive high-quality leads.
New Customer Acquisition
Leveraging the website as a lead generation tool, we utilized various digital marketing channels including Google and Social Media to increase website traffic and attract potential customers actively seeking bubble tea products.
Brand Visibility and Positioning
Our team optimized the website for search engines (SEO), ensuring prominent visibility in relevant local search results. By strategically incorporating relevant keywords, we enhanced L2’s online presence and positioning in the market.
Effective Retargeting
Upon launching the new website, we implemented retargeting strategies on social media platforms to re-engage users who had previously interacted with the website. Through targeted content promotion, we aimed to drive quality conversions and nurture leads.
ROAS Optimization
Focusing on driving conversions while maintaining a positive return on advertising spend (ROAS), our agency maximized the ROI from L2’s advertising campaigns through data-driven decision-making and strategic campaign optimization.
Services Provided
Web Marketing Consulting
Our team provided expert guidance and strategic insights to optimize L2’s digital marketing efforts, ensuring alignment with business objectives.
Digital Strategy
Developing a comprehensive digital strategy, we identified key opportunities for growth and outlined actionable steps to achieve L2’s objectives.
Google Ads
Utilizing Google Search and Display Ads, we enhanced L2’s online visibility, driving relevant traffic to the website and increasing brand exposure.
Wireframing
Through meticulous wireframing, we helped map out the user journey and website architecture, enhancing user experience and conversion optimization.
Social Media Advertising
Leveraging platforms such as Meta, Instagram, and TikTok, we executed targeted advertising campaigns to reach L2’s desired audience segments and drive engagement.
TikTok Ads
Campaign
Highlights
Winter Menu Launch
Our agency spearheaded the launch of L2’s Winter Menu, featuring hot beverages, with the goal of maximizing awareness across the city. Through a combination of social media advertising, Google Ads, and targeted promotions, we generated buzz around the new offerings, driving foot traffic to L2’s locations and increasing online orders.
Results
Significant Increase in Website Traffic
Leveraging a multi-channel approach, we achieved a notable increase in website traffic, attracting potential customers actively seeking bubble tea products.
Lead Generation
Our efforts in developing a comprehensive sales funnel resulted in increased lead generation, driving high-quality leads through online forms, phone calls, and map directions.
Brand Visibility
Through strategic SEO optimization and targeted advertising campaigns, L2 Bubble Tea experienced heightened brand visibility and positioning in relevant local search results.
Positive ROI
By focusing on driving conversions and optimizing advertising spend, we achieved a positive return on investment (ROI) for L2 Bubble Tea’s advertising campaigns, maximizing the effectiveness of their marketing budget.
