Spuntino : Small Bites, Big Vibes

Spuntino is the newer, dynamic sibling to Westmount’s upscale dining scene—a spirited café by day and lively Italian small-plates destination by night. With its “small bites, big vibes” ethos, Spuntino blends Italian simplicity with Montreal’s energy. The restaurant needed a digital strategy and web assets that could capture its momentum and vibrant, retro-inspired concept. Brandid was engaged to design and develop the website, and to create a performance ecosystem that would build awareness, drive bookings and walk-ins, and position Spuntino as the neighbourhood’s go-to for casual-coastal Italian dining.

Services

Web Strategy & Content Planning
UX Design
WordPress Development
Analytics & Lead Tracking Setup
Geo-Targeted Paid Social & Google Ads

Website

Spuntino Montreal

The Challenge

The task: build a versatile digital presence and performance marketing strategy that mirrored the brand’s transition-ready energy and kept pace with a younger, experience-driven audience.

Web & UX: Day into Night

We crafted a website that physically and emotionally transitions from café calm to evening pulse. Clean, inviting layouts showcase menus, private-event capabilities, and the warm design of the space. Navigation supports both casual drop-ins and group bookings, while visuals evoke the lively, inclusive mood of Spuntino: “From espresso to spritz.” Typography, colour, and imagery were selected to feel breezy yet refined.

Performance Marketing: Targeted and Intent-Driven

We developed and launched geo-targeted campaigns on Google, TikTok, and Meta/Instagram that spoke to spontaneous dining, small-plate sharing, late-night cocktails, and private-event bookings. Messaging and creative emphasized experience—small plates, big vibes; coffee ’til cocktails—delivering scroll-stopping impact and measurable visibility.

Scalable Infrastructure: Built for Growth

Beyond launch, we implemented email capture, social retargeting, event-friendly booking flows, and analytics tracking to support variable volume—from weekday drop-ins to weekend groups. The platform was optimized not just to look good, but to scale with the brand’s evolving rhythm—from brunch to private events.

Results

Spuntino’s digital presence now aligns perfectly with its identity: vibrant, inviting, and ready for every hour. The website drives consistent traffic, supports bookings and walk-ins, and nurtures engagement across channels. Paid media campaigns generate high-intent, local bookings with strong regional relevance, while organic visibility continues to grow through well-structured, search-optimized content. Spuntino has emerged not just as a new restaurant, but as an experience that transitions seamlessly through the day and night in Montreal’s café-to-cocktail culture.