SM Privé

SM Privé is a premier private medical clinic offering personalized healthcare, advanced diagnostics, and a suite of premium wellness services in Montreal. Known for its physician-led approach and elevated patient experience, the clinic caters to discerning individuals seeking proactive, comprehensive care. Brandid Advisory was brought in to refine and execute the clinic’s digital strategy—leading website content development, SEO, blog creation, and full-funnel performance marketing across both Google and Meta ad platforms.

Services

Digital Strategy Development

Google Ads

Paid Social

SEO

Content Marketing

Website

SM Privé

The Challenge

Despite a high standard of care and a loyal client base, SM Privé’s digital presence wasn’t fully aligned with its market position. The website lacked clarity, keyword strategy was underdeveloped, and paid search performance had plateaued. Most critically, their Google Ads and Meta ad accounts—spanning dozens of campaigns and hundreds of targeting variables—were inefficiently structured, resulting in wasted budget and inconsistent lead flow. SM Privé needed a strategic partner that could elevate the brand, drive efficiency, and position them as a trusted leader in private healthcare.

A Clear Plan Across Channels

We started with a deep dive, reviewing ad performance, content gaps, SEO setup, and the overall digital experience. This informed a strategic roadmap rooted in SM Privé’s brand pillars: concierge accessibility, clinical excellence, and personalized care. Every digital touchpoint moving forward was designed to strengthen credibility while generating high-quality leads.

Website Copywriting & Content Realignment

We rewrote core site pages to better communicate value—ensuring tone, structure, and CTAs aligned with patient expectations. Service descriptions were optimized for both conversion and SEO, while the tone emphasized clarity, calm, and professional trust. The new copy positioned SM Privé as a modern clinic offering proactive health—not reactive treatment.

Integrated Growth & Visibility Strategy

To accelerate SM Privé’s growth, we implemented a unified SEO, content, and paid media strategy designed to boost visibility, attract qualified leads, and strengthen brand authority. On the organic side, we built a targeted SEO framework supported by a patient-centric blog calendar focused on search-driven topics such as preventative care, diagnostics, and wellness-based treatment options—each article crafted to educate, build trust, and drive high-intent traffic. In parallel, we overhauled the Google Ads account by restructuring campaigns by service, tightening keyword targeting, and eliminating wasted spend, while also assuming full Meta ads management to refine audience targeting, refresh creative assets, and better align campaigns with lead-generation goals. Together, these initiatives created a cohesive, high-performance ecosystem with clear attribution, continuous optimization, and measurable ROI.

Results

SM Privé now has an online presence that matches the quality of their care. With clear website content, strong SEO, and efficient Google and Meta ad campaigns, the clinic has a steady flow of leads and long-term brand growth. Cost-per-lead is down by 25%, patient quality is up, and organic traffic has grown by 40% through SEO.