Olivia’s Authentic Fried Chicken — Digital Strategy & Performance Marketing Case Study
Based in Montreal, Olivia’s Authentic Fried Chicken is a fast-growing chain known for its ultra-crispy fried chicken, sides, and Korean-inspired flavours. Their well-guarded recipe and unique taste profile have set them apart from competitors.
As they continued expanding, Olivia’s partnered with Brandid Advisory to elevate their digital presence, create hype around their menu and promos, and drive more online orders.
Services
Google Ads
Social Media Marketing
WordPress Website Development
UX Design
Website
The Challenge
Olivia’s needed a stronger digital foundation to stand out in the competitive quick-service food market. Their existing website lacked a conversion-focused design and wasn’t fully supporting online orders. Their ad accounts and tracking weren’t optimized, resulting in wasted spend and limited insights.
They needed a clear digital roadmap, better UX, and a robust advertising strategy to build awareness and drive conversions.
Digital Strategy Consultation & Discovery
We began with a deep dive into Olivia’s goals, analytics, and customer behavior. Our team thoroughly reviewed website analytics, industry and local trends, competitor performance, and existing brand assets—including images, videos, and articles. These insights formed a strong foundation for developing an optimized digital strategy fully aligned with their business objectives
User Experience (UX) Audit
To increase conversions, we conducted a full UX and content audit that included usability testing, a heatmap and analytics review, navigation and layout analysis, and a complete funnel breakdown from the homepage to checkout. This process helped us identify key friction points and deliver UX-driven recommendations, improved page structures, enhanced messaging, and wireframes for a new mobile-first website. The redesigned wireframes focused on clearer navigation, stronger calls-to-action, and a more streamlined path to online ordering.
Results
Thanks to a comprehensive approach that combined UX improvements, strategic advertising, and a refined digital infrastructure, Olivia’s achieved strong and measurable gains. They saw increased organic traffic, higher paid search visibility, a substantial rise in social traffic, significant growth in online orders, and greater engagement from returning customers. As a result, Olivia’s emerged as a standout digital success story in the fast-casual dining space.
“At Brandid Advisory, we found the perfect partner to transform our digital presence. Their expertise in digital strategy and design, coupled with their innovative approach to advertising, elevated our brand to new heights. Our website conversions have soared, and our online orders have significantly increased. Working with Brandid Advisory has been an absolute pleasure, and we highly recommend their services.”
Paul Disconescu
Co-Owner, Olivia’s Authentic Fried Chicken
Co-Owner, Olivia’s Authentic Fried Chicken