L2 Bubble Tea

Despite strong brand equity and a loyal customer base, L2 faced growing pressure from new bubble tea concepts and rising consumer expectations. To sustain momentum and reach new audiences, the brand needed a streamlined sales funnel across Google, social media, and their website, a stronger digital presence to convert discovery into foot traffic, and high-impact creative aligned with seasonal launches. Advanced retargeting, improved ROAS across paid channels, and a more intuitive user journey were also essential for driving online orders and store visits. Brandid Advisory was brought on to unify strategy, optimize performance, and strengthen L2’s position in an increasingly competitive market.

We began with a deep diagnostic of L2’s digital ecosystem, analyzing audience behavior, marketing performance, and the competitive landscape. From these insights, we built a multi-layered strategy that aligned marketing objectives with real sales outcomes, covering funnel design and KPI mapping, budget allocation by goal and seasonality, audience segmentation with clear messaging priorities, and strategic recommendations for continuous improvement. This foundation ensured that every campaign launched with clarity, consistency, and a direct path to measurable growth.

Recognizing that digital ads are only as effective as the experience they lead to, we created detailed wireframes that mapped the entire user journey—from landing pages to store locators and online ordering flows. This UX work improved navigation clarity, strengthened menu exploration and seasonal promotions, optimized key conversion points such as orders, directions, calls, and sign-ups, and ensured consistent experiences across desktop and mobile. The outcome was a more intuitive, frictionless customer journey fully aligned with L2’s business goals.

Brandid created a full-funnel advertising ecosystem across Google Ads, Meta, and TikTok to engage both high-intent and lifestyle-driven audiences. On Google, campaigns focused on search queries related to bubble tea, new menu items, and local intent, complemented by retargeting to re-engage warm audiences and high-intent local campaigns to drive map directions and foot traffic. On Meta and TikTok, Brandid leveraged scroll-stopping creative featuring seasonal drinks, tested audiences across interests, behaviors, and lookalikes, emphasized visual storytelling to reflect L2’s playful energy, and implemented retargeting sequences to convert highly engaged users.

L2 launched a new seasonal line of hot beverages for winter, offering a key opportunity to refresh the brand and boost cold-season sales. Brandid designed a cross-channel campaign to build city-wide awareness through social ads and TikTok trends, showcase cozy, seasonal visuals, drive in-store visits and online orders, and retarget users from earlier fall campaigns. The launch generated strong momentum, increasing foot traffic across multiple locations and making L2’s winter drinks a highlight of Montreal’s bubble tea scene.

Brandid’s full-funnel strategy and performance marketing execution significantly strengthened L2’s digital presence and revenue potential. Website traffic grew through multi-channel campaigns that attracted users searching for bubble tea, seasonal drinks, and nearby locations, while a refined sales funnel delivered higher-quality leads, increasing inquiries, calls, and map-based navigation. Targeted campaigns and SEO alignment enhanced brand visibility in competitive local searches, and continuous testing, retargeting, and conversion optimization improved ROI and overall ad efficiency. Today, L2 operates with a refined digital strategy and scalable marketing infrastructure that continues to support growth across its 20 Montreal locations.