Incotel Group

A Unified Digital Strategy for a Growing National Telecom Brand

Before the formation of the Incotel Group, Quebec-based Incotel-ISQ launched an ambitious acquisition strategy to expand nationally—acquiring Ontario-based City-Com Communications and Connexio. These mergers brought significant operational scale, but also revealed a fragmented digital ecosystem. Multiple websites, ad accounts, content strategies, and social media profiles created inconsistencies in brand positioning and diluted their online presence.

The challenge was clear: unify their corporate identity, consolidate digital assets, and develop a marketing strategy that could support national lead generation as “The Incotel Group”, while reinforcing their position as a premier UCaaS and legacy tech provider in Canada.

The first step was conducting a full audit of Incotel’s digital landscape to assess strengths, identify opportunities, and refine their market positioning. In collaboration with StratLand Marketing and through a series of strategic workshops, we developed a go-to-market plan and digital roadmap that aligned Incotel with key verticals and strategic audiences. This approach allowed us to maximize brand awareness and build a stronger sales marketing funnel, ensuring a seamless transition from digital visibility to customer acquisition.

A redesigned website became the foundation of Incotel’s national expansion. The new site was modern, responsive, and user-focused, designed to showcase Incotel’s expertise in business telephony and cloud solutions while ensuring intuitive navigation that guided users to relevant solutions. With dedicated sections for both legacy system support and modern communication solutions, businesses could easily find the information they needed. Clear calls-to-action throughout the site improved engagement and lead generation, making it easier for potential customers to connect with Incotel’s team.

The new website provided a scalable, user-friendly platform to support national growth, while paid campaigns drove higher-quality leads and improved conversion rates. By integrating thought leadership SEO optimized content, we elevated brand trust and visibility among key decision-makers, reinforcing Incotel’s expertise in both legacy and modern communication solutions. With a stronger, data-driven digital presence, Incotel is now well-positioned to continue expanding its reach and serving businesses of all sizes with future-ready communication technology.