C&M Textiles
C&M Textiles is a third-generation, family-run business and a cornerstone of Quebec’s home décor industry. Known for premium fabrics, custom window treatments, and personalized consultations, the brand serves a discerning audience across showrooms in Montreal, Laval, Brossard, and Ottawa. With a strong legacy but limited digital traction, Brandid Advisory was brought in to redesign the customer experience—elevating the website, sharpening the messaging, and building a digital strategy that could convert both retail and trade interest into qualified leads.
Services
Brand Strategy Refinement
UX Design
Shopify Development
eCommerce
Google Ads
Paid Social
SEO
Content Marketing
Website
The Challenge
C&M Textiles came to Brandid Advisory at a pivotal stage of growth.With a reputation built on decades of quality, expertise, and personalized service, the company was ready to expand—but its online presence lacked the clarity, structure, and brand positioning needed to support that growth. C&M needed a solution that aligned with its legacy, attracted modern design-conscious consumers, and supported quote generation, trade inquiries, and recruitment across key regions – all while staying true to its deep roots and family-owned legacy.
Website Redesign (Shopify):
We restructured and redesigned the site with an elevated visual language—balancing function and modern elegance—guiding users clearly through product categories, custom services, and quote requests. Key conversion points like showroom locations, quote forms, and trade program sign-ups are seamlessly integrated to support both consumer and B2B funnels.
Refined Voice, Structure, and Content Strategy
We developed web copy and blog content with a tone that’s confident yet approachable—speaking to both design-forward homeowners and trade professionals. Each section was written to inform, inspire, and move the user toward action. SEO best practices were layered into the content architecture to improve ranking in search engines. This approach helped improve organic visibility and ensured the brand surfaced for high-intent local searches across its core service areas.
Results
The new platform doesn’t just look better—it performs better. With faster load times, improved UX, and clearly defined conversion points, the website now reflects the quality and professionalism clients expect when engaging with C&M’s showrooms. Quote requests and inquiry volume increased significantly, driven by SEO gains and paid media performance. The platform also highlights key partnerships and collaborations—positioning C&M as a trusted hub for homeowners, designers, and trade professionals across Quebec and Ontario. Most importantly, the site is now equipped to support future eCommerce functionality and campaign scalability.
"Partnering with Brandid was a game-changer for C&M Textiles. They didn’t just build us a modern website, they reimagined how we connect with our customers, blending our family legacy with a digital experience that feels fresh and inviting. Their strategic insight and execution brought our vision to life, driving more online quote requests and showcasing our brand’s scale and commitment to quality to a wider audience, all while staying true to our roots."
Jonathan Auger
C&M Textiles
C&M Textiles