Group Donato : Scaling a Restaurant Portfolio with Unified Strategy and Digital Precision

Donato Group—known for its signature blend of hospitality, design, and culinary craft—approached Brandid Advisory to lead marketing strategy across its expanding portfolio of restaurant concepts. The mandate was ambitious: drive growth, build awareness, and develop new revenue streams for both emerging and established brands under the Donato umbrella. Between June and October 2025, the group launched five new concepts—Mona Street Food, Donato Gelato, D Burger, Spuntino Café, and Le Speakeasy 404—while simultaneously revamping its flagship restaurants: Ristorante Donato, Trattoria Gio, and Sabrosa. Brandid Advisory was brought in as a fractional CMO partner, empowered to make strategic decisions, align creative and performance teams, and unify the digital presence of an evolving restaurant collective.

Services

Fractional CMO & Marketing Leadership

Portfolio Brand Strategy

Web Design & Development

Google Ads & Paid Social

Analytics, Tracking & Growth Infrastructure

Website

Group Donato

The Challenge

Donato Group’s rapid expansion required more than campaign execution—it needed a strategic backbone. Each brand had its own personality, audience, and operational cadence, but lacked cohesion across channels. The challenge was to build a scalable marketing framework that could support multiple launches in parallel while maintaining brand integrity, data visibility, and performance accountability across all properties.

Our goal: deliver a consistent, high-performing digital ecosystem—one that not only filled seats but strengthened the Group’s market position and long-term brand equity.

Strategic Leadership & Portfolio Alignment

Operating as Donato Group’s marketing command centre, Brandid developed a shared marketing blueprint that connected business goals to tactical execution. Each concept was mapped by audience, positioning, and growth opportunity, allowing us to deploy strategies that were both brand-specific and system-integrated. We collaborated directly with ownership and content partners, ensuring every activation—from creative to conversion—supported the Group’s collective growth objectives.

Web Development & Digital Infrastructure

We designed and developed six new websites, each tailored to its concept yet unified through structure, functionality, and tone. From Ristorante Donato’s elegance to Mona’s vibrant street-style aesthetic, each site reflected its brand personality while sharing a common UX foundation: fast, mobile-first, SEO-ready, and optimized for conversion. All sites were built with integrated booking systems, event modules, and analytics tracking—providing real-time insight into audience behavior and marketing ROI.

Paid Advertising & Performance Marketing

Across Google, Meta, and TikTok, we built full-funnel campaigns designed for discovery, engagement, and conversion.
Google Ads: Hyper-localized campaigns drove reservations and foot traffic, achieving an average CTR of 8.4% and a CPC 22% below industry average.

Meta & TikTok: Creative assets highlighted atmosphere, food, and storytelling—resulting in over 2.5M impressions, 9,000+ conversions, and a 3.8x average ROAS across the portfolio.

Portfolio Impact: Paid media spend was distributed dynamically, ensuring resources flowed to where impact was greatest—launches, events, and new menu pushes.

Results

Brandid’s leadership transformed Donato Group’s marketing into a connected, high-performing ecosystem by unifying eight brands under a cohesive digital framework, launching six new websites within five months, and achieving a 3.8x average ROAS across paid channels. The portfolio saw a 47% increase in organic traffic, along with consistent brand voice and user experience across every platform. Within the first 90 days, the group also received more than 200 private event and group booking requests. Today, Donato Group operates with a clear digital identity and a scalable foundation for future expansion—built on insight, consistency, and measurable performance.