Performance Marketing

Immediate Visibility, Targeted Reach.

Your customers are searching and scrolling every day. We make sure your brand shows up in the right places — from Google and YouTube to LinkedIn, Meta, and TikTok. With the right mix of search marketing and paid campaigns, we connect strategy to execution, ensuring every click, impression, and conversion supports long-term growth.

Create an
unfair advantage

From strategy to scale, we bring clarity, creativity, and CMO-level execution.

AD PLATFORM AUDITS & INSIGHTS

GOOGLE ADS

PAID SOCIAL 

SEARCH ENGINE OPTIMIZATION (SEO)

CUSTOMER ACQUISITION STRATEGY

EMAIL MARKETING AND WORKFLOW AUTOMATION

Get your business the visibility it deserves. Our expertly managed PPC campaigns drive targeted traffic, attract high-quality leads, and position your brand at the top of search results. We handle implementation, monitor performance, and provide insights to maximize ROAS and ensure long-term success.

We work with clients who embrace digital

We combine cutting-edge technologies and industry-leading know-how to deliver a custom solution to reach your objective.

Tap into targeted advertising like never before

Reach your audience wherever they are. Turn your ad accounts into revenue-generating machines.

We bring discipline and clarity to digital marketing. Paid or organic, whether it’s Google, Meta, LinkedIn, TikTok, or YouTube, every campaign starts with strategy — who you’re trying to reach, what matters to them, and how success will be measured.

What You’ll Get

01

In-Depth Analysis & Audit

We prioritize the needs and goals of our clients, tailoring our strategies to their unique requirements. Our team will work closely with them to understand their target audience, industry dynamics, and competitive landscape

03

Launch, Monitor & Optimize

Our decisions are backed by in-depth analysis and data-driven insights, ensuring optimal performance and ROI. By leveraging analytics and tracking tools, we continuously monitor key metrics and make informed adjustments to maximize your investment.

05

Live Dashboards & Reporting

Our decisions are backed by in-depth analysis and data-driven insights, ensuring optimal performance and ROI. By leveraging analytics and tracking tools, we continuously monitor key metrics and make informed adjustments to maximize your investment.

02

Strategy Development & Setup

We believe in the power of collaboration, working hand-in-hand with our clients to achieve their business goals. We work closely with them throughout the process, involving them in key decision-making and providing regular updates on campaign performance.

04

Analytics & Course-Correction 

We constantly refine and enhance our strategies, keeping up with the evolving digital landscape to deliver exceptional results. Together, we create tailored solutions that align with your goals, ensuring that every aspect of your online presence is optimized for maximum impact.

You’re not alone if…

You think SEO is a black hole.

You’re curious about how to appear in ChatGPT and AI search results. 

You’re unsure which ad platforms would best resonate with your business.

You want concrete guidance with marketing math, budgets and ROI.

It feels like gambling with budgets and keywords, not investing in growth.
What you really want is guidance that’s intentional and strategic

Let’s do digital,
differently.

SEO and ads don’t live in silos here — we connect them into one ecosystem that works together.

You’ll always know where your money is going, what’s driving results, and what’s next. Instead of jargon, you’ll get plain-language insights tied directly to business outcomes like CAC, ROAS, and pipeline growth. The result: digital marketing that feels less like guesswork and more like a predictable engine for growth.

Our Process

Redesign your sales funnel

Awareness

Be found online when customers are searching for your products or services.

Consideration

Establish your expertise to help turn motivated prospects into buyers

Conversion

Develop strategies to cultivate and maintain a loyal customer base over the long term.

Loyalty

Stand out in the digital space, establish authority and attract your target audience.

Google Ads and Paid Social guiding all your digital marketing efforts.

Google Ads

Google Ads make it easy to market yourself to customers who want to find businesses like yours, searching for exactly what you offer. We create strategies to diffuse your ad campaigns on Google Search and other search engines to help you get more calls or visits to your business or to drive high quality traffic to your site.

Social Media Ads

Paid Social advertising is the cornerstone of successful digital marketing strategies. Leveraging advanced algorithms, you can precisely target your ideal audience, build lasting brand awareness, and drive measurable leads and sales with highly engaging sponsored content.

Google Ads and Paid Social guiding all your digital marketing efforts.

Ad Account Audit & Optimization

We review existing ad accounts to uncover wasted spend, tighten targeting, and streamline structure, ensuring every advertising dollar is working harder to deliver better results.

Per-Platform Campaign Strategy

Each platform requires a unique approach. We build tailored strategies for Google, Meta, LinkedIn, and TikTok, aligning creative, targeting, and budgets to maximize impact and ROI.

Meta (Facebook & Instagram) Ads

We create engaging Facebook and Instagram ad campaigns that blend storytelling and data-driven targeting, helping you reach new audiences and convert attention into sales.

Google & YouTube Ads

Reach high-intent customers searching on Google or engaging on YouTube. Our campaigns combine precise targeting, optimized creative, and continuous refinement to drive conversions.

LinkedIn Ads

Designed for B2B growth, our LinkedIn ad campaigns use advanced targeting to connect with decision-makers, build brand authority, and drive high-quality leads that convert into revenue.

TikTok Ads

We design creative-first TikTok ad campaigns that capture attention, build awareness, and drive engagement with younger, fast-moving audiences where authenticity is key to conversion.

Account Setup & Management

From initial setup to ongoing optimization, we handle the full setup and management of ad accounts, ensuring campaigns run efficiently, are properly structured, and continuously optimized to deliver stronger performance.

A/B Testing & Creative Optimization

We constantly test headlines, visuals, and targeting variations, using performance data to refine campaigns and boost ROI, ensuring ads stay fresh, relevant, and consistently effective.

Dynamic & Custom Reporting Dashboards

Get real-time reporting dashboards tailored to your business, offering clear insights into spend, conversions, and ROI so you can track campaign performance and make smarter decisions.

Why Performance Marketing Matters

Immediate Market Entry

Paid advertising gives you instant visibility in competitive markets where organic growth takes time. It’s the fastest way to introduce your brand to new audiences.

Precision Targeting

Modern ad platforms allow you to target by demographics, behaviors, and intent, reaching only the audiences most likely to engage and buy.

Smarter Spend

Budgets are allocated where they’ll have the greatest impact — across search, social, and content-driven traffic.

Authority & Trust

Strong rankings and consistent ads build credibility. When customers search, your business shows up as the obvious choice.

Market Agility

Digital Marketing gives you flexibility to respond quickly to seasonal demand, competitor activity, or shifting customer behaviors.

Data-Driven Insights

Campaigns and rankings generate valuable insights you can use to refine not just ads and SEO, but your broader growth strategy.

SEO Programs

Our SEO programs combine proven fundamentals with next-gen tactics:

Technical SEO

We optimize site structure, speed, and crawlability to improve rankings. From clean code to indexability, we ensure your website is search-engine friendly and ready for organic growth.

On-Page Optimization

Our on-page SEO focuses on keywords, titles, metadata, and internal linking, ensuring every page is discoverable, relevant, and positioned to rank higher for the terms your customers use.

Content Creation

We produce keyword-driven blogs, resources, and long-form assets that attract your audience, improve visibility on search engines, and drive traffic that converts into measurable results.

Local SEO

We improve visibility in local searches with optimized Google Business Profiles, location pages, Maps and reviews, helping you attract customers in your area and compete more effectively.

Backlink Building

By earning high-quality backlinks from trusted sources, we increase your website’s authority, credibility, and rankings, building long-term SEO strength that compounds over time.

AI Optimization (AIO)

We optimize your content for AI-powered tools like ChatGPT, ensuring your brand appears in emerging AI-driven search experiences where your audience is already asking.

Conversion and Retention

Conversion Rate Optimization (CRO)

Every page structured to maximize leads and sales, so your traffic works harder.

Email Marketing & Automation

Lead nurturing campaigns that keep prospects engaged and turn first-time buyers into loyal customers.

Landing Page Optimization

Campaign-ready pages designed to capture leads and conversions with clarity

Retargeting Campaigns

Re-engage past visitors across platforms and turn missed opportunities into customers.

Customer Journey Mapping

Optimize the entire path to purchase, ensuring no opportunity is lost between clicks and conversions.

Dynamic Dashboards

Real-time reporting that shows you where growth is happening, and where to optimize next.

Frequently Asked Questions

What is performance marketing?

Performance marketing is a data-driven approach to advertising focused on measurable results—such as leads, sales, or conversions. At Brandid Advisory, we plan, execute, and optimise campaigns across Google Ads, Meta, TikTok, and LinkedIn to ensure every dollar spent ties back to performance. Our goal is simple: to create marketing systems that are accountable, efficient, and built for growth.

Do you offer SEO services as part of performance marketing?

Yes. While paid media drives immediate results, SEO builds long-term visibility and authority. Our multidisciplinary team integrates technical SEO, on-page optimisation, content strategy, and local SEO into your broader performance marketing plan. This ensures that your website not only attracts qualified traffic through paid ads, but also earns organic rankings that compound over time.

How can I get my website to start ranking on AI and LLM platforms like ChatGPT?

Large Language Models (LLMs) like ChatGPT use trusted, high-authority web sources to generate responses. To improve your visibility within these models, you’ll need a strong SEO foundation—high-quality content, structured data, and clear topical authority within your niche. Brandid Advisory helps brands optimise their web content for semantic search and LLM discoverability, ensuring your business is represented accurately in next-generation search tools.

Do you offer newsletter or email marketing services?

Absolutely. Email and newsletter marketing remain powerful tools for retention and re-engagement. We design and automate newsletter campaigns, customer journeys, and lead nurturing flows that align with your paid and organic strategy. Our email programs focus on segmentation, conversion tracking, and performance analytics to maximise ROI.

What advertising platforms do you manage for your clients?

We manage paid strategies across Meta (Facebook & Instagram), TikTok, LinkedIn, and Google Ads, as well as YouTube and Pinterest when relevant to your audience. Each platform plays a distinct role in your funnel—awareness, engagement, or conversion—and we tailor creative, targeting, and messaging accordingly.

Do you manage LinkedIn marketing and thought leadership campaigns?

Yes. LinkedIn is one of our key B2B growth channels. We manage LinkedIn Ads, company pages, and thought-leadership content strategies for founders and leadership teams. Our campaigns are designed to increase visibility, build credibility, and drive qualified leads—whether through paid media, article publishing, or audience engagement strategies.

How can I get started with Brandid Advisory’s performance marketing services?

Every collaboration starts with a conversation. We begin with a discovery call to understand your goals, challenges, and current marketing systems. From there, we build a tailored growth plan—covering paid media, SEO, email, and analytics—so you can scale with clarity, focus, and measurable impact.

At Brandid Advisory, we found the perfect partner to transform our digital presence. Their expertise in digital strategy and design, coupled with their innovative approach to advertising, elevated our brand to new heights. Our website conversions have soared, and our online orders have significantly increased. Working with Brandid Advisory has been an absolute pleasure, and we highly recommend their services.

Paul Diaconescu — Co-Owner of Olivia’s Authentic Fried Chicken

Brandid Advisory brought a data-driven approach to our digital strategy and we highly value their insights and analytics. They are flexible, knowledgeable and always take the initiative to recommend new marketing tactics that prove to resonate well with our luxury clientele. We’ve seen a dramatic increase in quality traffic and leads since working with them. They are true experts at their craft.

Alfee Kaufman — Senior Partner, Kaufman Group

Brandid Advisory has always been professional, knowledgeable and very responsive to all our requests. We truly value the leadership, advice and reporting we received from the team

— Master Franchisor / Area Developer, The Ten Spot

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