Fractional CMO
All the expertise you need.
Only when you need it.
We bring structure and focus to growth by making strategy the foundation of everything. First, we define who you are and sharpen your message so it resonates. Then we connect your brand, website, SEO, and ads into one system that works together. A Fractional CMO means more than oversight — it’s embedded leadership.
Create an
unfair advantage
From strategy to scale, we operate as your strategic growth partner. We audit your business, build the plan, lead the work, and optimize every lever of your marketing engine—without the cost of a full-time CMO.
SENIOR MARKETING LEADERSHIP
AGILE PLANNING AND OVERSIGHT
GO-TO-MARKET & CHANNEL PLANNING
SALES FUNNEL OPTIMIZATION & CRO
POSITIONING & MESSAGING ARCHITECTURE
EXECUTIVE REPORTS & STRATEGY MEETINGS
Most founder-led businesses avoid hiring a full-time senior marketer because the cost is simply too high. And relying on junior help often creates more work and leaves the marketing without real leadership. That’s where we come in. As your Fractional CMO, Brandid brings clarity, leadership, and a real plan—so your marketing finally supports your growth instead of adding to your workload or stretching your overhead.
What we do
Ready to grow?
We’re ready to go.
Diagnostic & Discovery
We begin with a comprehensive audit that gives us a complete snapshot of your business—marketing, operations, data, and customer journey, giving leadership a unified “source of truth.”
Strategic Growth Blueprint
Using insights from the audit, we develop a tailor-made growth plan rooted in industry benchmarks, channel opportunities, operational realities, competitive landscape, and proven CMO-level frameworks.
Fractional CMO Leadership
We integrate with your leadership team and assume full responsibility for the marketing function—aligning priorities, directing teams, overseeing budgets, and converting strategy into tangible progress.
Continuous Optimization
We track performance closely and refine your system through structured monthly and quarterly reviews. The goal: improve efficiency, increase LTV, and create steady, predictable, compounding growth.
Sound familiar?
You don’t have a clear view of what’s working or what’s slowing growth.
Your team or agencies execute, but no one owns the broader strategy.
You’re stretched thin and need senior guidance you can rely on.
Because growth needs leadership, not luck.
Ongoing Oversight
We meet with your team regularly to review execution, ensuring campaigns and projects stay aligned with strategy.
Leadership Alignment
We facilitate clarity across departments—so sales, marketing, and leadership are moving in the same direction.
Growth Consulting
We identify new opportunities, from markets to channels, and help you decide when and how to pursue them.
Decision Support
We guide tough calls—budget allocation, campaign prioritization, resource planning—always tying decisions back to business goals.
Performance Insights
Future Planning
We help you adapt your strategy as your business evolves, keeping your marketing ecosystem flexible and resilient.
Brands we’ve worked with
/// Fractional CMO
Wondering if
we’re a fit?
No Marketing Team Yet
You’ve built something great — now it’s time to make it known. We step in as your marketing foundation, bringing senior leadership, structure, and direction until the right team is in place.
Junior Team
Your team is capable but untested at scale. We provide executive-level oversight, helping them make smarter decisions, manage budgets effectively, and perform at the level your business now demands.
Mentorship or a Second Opinion
You already have smart people — you just want sharper insight. We act as a strategic counterpart, providing perspective, frameworks, and data-driven clarity that turns intuition into confident action.
Growth Acceleration
You’re expanding into new markets or scaling faster than your systems can handle. We refine your positioning, clarify priorities, and design a go-to-market roadmap built to accelerate growth with precision.
Interim Leadership
Your marketing head has moved on, and the momentum can’t slow. We slot in immediately, keeping the strategy focused, the execution consistent, and the pipeline moving while we help transition the next hire.
Scaling Beyond the Founder
The brand’s been running on instinct and drive. We bring structure to that momentum — translating vision into systems, roles, and strategy so growth becomes sustainable, not reactive.
Case Studies
Hart Print
Brandid Advisory was selected to help build out and scale Hart Print’s operations by developing a custom website and CMS that would allow for a seamless end-to-end user experience, drive revenue and bring their customers into the creative process of digital printing on aluminum cans.
Kaufman Group
The Kaufman Group recognized the need to elevate their digital marketing efforts and solidify their position as the leading brokerage for luxury properties in the province. That’s where Brandid advisory stepped in.
Our collaboration with Brandid Advisory started several years ago when Hart Print was just an idea. They started as a marketing outsource but their involvement throughout the years helped us shape our online business model and custom website. They are reliable, knowledgeable, and consistent from ideation to execution.
Alex Anishin — CIO, Hart Print
Brandid Advisory has been an invaluable resource, providing a unique approach, support and direction for many of our projects. They deliver to an exceptionally high standard and provide alternative perspectives that create impact. Ranjit is an excellent communicator and facilitator, whose strength has been the ability to make complex projects simple, immersing himself into our ways of working and providing solutions that meet both our needs and support the company’s long-term goals.
Georges Berbari — COO of Netpak Packaging
Partnering with Brandid was a game-changer for C&M Textiles. They didn’t just build us a modern website, they reimagined how we connect with our customers, blending our family legacy with a digital experience that feels fresh and inviting. Their strategic insight and execution brought our vision to life, driving more online quote requests and showcasing our brand’s scale and commitment to quality to a wider audience, all while staying true to our roots.
— Jonathan Auger, Owner, C&M Textiles
Frequently Asked Questions
What is a Fractional CMO and how does it work?
A Fractional CMO (Chief Marketing Officer) is an experienced marketing leader who works with your business on a part-time or contract basis to provide senior-level strategy and direction without the full-time cost.
They oversee marketing strategy, align teams, manage budgets, and ensure every initiative supports your business goals.
At Brandid, your Fractional CMO becomes an embedded member of your leadership team — guiding strategy, managing priorities, and driving measurable growth.
Why hire a Fractional CMO instead of a full-time CMO?
Hiring a Fractional CMO gives you executive-level marketing expertise at a fraction of the cost of a full-time hire.
It’s ideal for growing companies that need strategic leadership but aren’t ready to commit to a full-time executive.
You gain access to high-level decision-making, market insights, and accountability — all tailored to your current stage of growth and resources.
What does a Fractional CMO actually do?
A Fractional CMO leads your marketing function — setting strategy, defining priorities, and ensuring execution aligns with measurable outcomes.
Typical responsibilities include:
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Developing and optimizing marketing strategy and go-to-market plans
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Managing agencies and internal teams
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Improving customer acquisition and retention systems
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Overseeing budgets, KPIs, and performance dashboards
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Translating data into clear business insights
Brandid’s Fractional CMOs focus on clarity, alignment, and accountability — ensuring marketing drives results.
Which types of businesses benefit most from hiring a fractional CMO?
Companies that are scaling, undergoing transformation, expanding into new markets, or re-thinking their brand often benefit most. If your business has outgrown ad-hoc marketing, needs senior-level leadership but isn’t ready for a full-time CMO, a fractional model is a cost-effective and flexible solution.
When should a business consider hiring a Fractional CMO?
You should consider a Fractional CMO when your marketing feels fragmented, lacks direction, or isn’t producing measurable results.
Common signs include:
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Managing multiple agencies without alignment
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Unclear return on marketing investments
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Scaling into new markets or product lines
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A missing or transitional marketing leader
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Needing clarity between marketing and sales functions
A Fractional CMO helps restore focus, structure, and growth momentum.
How does Brandid’s Fractional CMO engagement work?
Our process begins with a strategic audit and alignment phase. We assess your current marketing ecosystem, define priorities, and build a roadmap that connects marketing activity to business performance.
From there, we embed into your leadership rhythm — meeting weekly or biweekly, managing partners, overseeing campaigns, and ensuring every initiative supports long-term growth.
You get clarity, accountability, and a true marketing leader driving your business forward.
How long does a Fractional CMO engagement last?
Most Fractional CMO engagements run between 6 to 12 months, depending on the goals and complexity of your organization.
Many of our clients extend long-term partnerships as their needs evolve, transitioning from hands-on leadership to ongoing strategic advisory and performance oversight.
How is a Fractional CMO different from a marketing consultant or agency?
A Fractional CMO doesn’t just advise — they lead.
Unlike consultants who deliver recommendations or agencies focused on execution, a Fractional CMO acts as part of your leadership team — setting direction, managing teams, and ensuring strategy and execution are fully aligned.
At Brandid, we integrate into your business to bring structure, clarity, and measurable accountability to your entire marketing operation.
How does Brandid Advisory integrate into my team and marketing operations?
We act as your growth leadership layer—stepping into your marketing or executive team to define strategy, build workflows, set KPIs, and monitor performance. We align with internal and external stakeholders, oversee execution teams or agencies, and build a framework for sustainable marketing operations and growth.
At Brandid, we integrate into your business to bring structure, clarity, and accountability to your entire marketing operation.