Facebook advertising has become an integral component of any digital marketing strategy. Its powerful algorithm makes it easy to market yourself to your desired audience profile, build awareness, and generate leads and sales with sponsored content.
Factors such as content, campaign goals, audience demographics and ad placement could influence your decision to only run Instagram ads. While Facebook Business Manager allows you to run and test various ad placements on both Facebook and Instagram (recommended!), results from IG ads have shown to be skewed to a younger demographic and depending on the industry, engagement tends to be higher for mobile campaigns. Instagram ads are more simple to create but options for goal setting and targeting are more limited with IG.
Linkedin Ads are widely considered a B2B acquisition channel thanks to the platform's effective targeting features based on the professional profiles of its members. Paid ads can be more expensive but Linkedin provides the right forum for industry news and business-related content. Depending our your objectives, this channel can be a strong complement to your marketing goals.
No matter what your campaign goals are, our Search Engine Marketing strategies are designed to keep you top-of mind, boosting your visibility and increasing your chances to convert new, qualified prospects.
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