The Kaufman Group

Reinforcing Montreal’s Leading Brokerage:
A Digital Success StoryReaching New Heights:
The Kaufman Group’s Path to Digital Domination

Google Ads
Social Media Marketing
WordPress Website Development
UX Design

Client
Objectives

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Reinforce the brand and drive engagement on Google, Facebook and Linkedin’s ad platforms;

Enable quality audience building in Montreal and other strategic locations;

Establish a baseline for eventual retargeting and conversion campaigns;

Maximize website traffic and convert new and existing audiences.

Outrank the competition on Google

As a premier real estate company in Montreal, Quebec, the Kaufman Group had already established themselves as record-breaking and world-renowned brokers. Seeking to capture new audiences and maximize their online visibility, the Kaufman Group recognized the need to elevate their digital marketing efforts and solidify their position as the leading brokerage for luxury properties in the province. That’s where Brandid Advisory stepped in.

We developed a multi-faceted strategy that tapped into search and display PPC campaigns and social media marketing on popular platforms such as LinkedIn, Facebook, Instagram, and YouTube. Our team delivered various types of ad content to create a buzz in the luxury market. First, we showcased record

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Our digital advertising efforts generated viable leads, resulting in increased revenue for the Kaufman Group.

In addition to website optimization, we also optimized Google Analytics and set up conversion tracking to measure and analyze the campaign’s success.

The results have been nothing short of extraordinary, with YoY growth continuing to spike and engagement with their content continuing to outperform their category on LinkedIn and Meta’s platforms. Our digital advertising efforts generated viable leads, resulting in increased revenue for the Kaufman Group.

Other achievements included creating brand awareness through digital advertising, increasing website traffic, improving engagement with their content, and reinforcing their position as the leading brokerage in the Montreal real estate market.

Overall, the partnership between Brandid Advisory and the Kaufman Group was a tremendous success, with our digital strategy achieving all of its goals and more.

“We have been working with Brandid Advisory since 2021 and we have been amazed with their ability to consistently surpass our expectations. When they took over our digital marketing. We were looking to drive more traffic to our new website and position our brand in strategic regions of the Quebec market. They brought a data-driven approach to our digital strategy and we highly value their insights and analytics. They are flexible, knowledgeable and always take the initiative to recommend new marketing tactics that prove to resonate well with our luxury clientele. We’ve seen a dramatic increase in quality traffic and leads since working with them. They are true experts at their craft.”

Alfee Kaufman – Senior Partner

Kaufman Group

Summary

The comprehensive digital strategy developed and executed by Brandid Advisory helped The Kaufman Group reach their target audience and generate viable leads, ultimately leading to increased revenue for the brokerage. The success of this partnership serves as a testament to the power of a well-crafted digital marketing strategy and the potential it holds for any real estate brokerage looking to grow and succeed in today’s competitive market.