For nearly 20 years, Netpak, a leading Montreal-based folding cartons manufacturer, has stood for agility, speed and quality. Servicing a wide range of North American CPG companies in various industries such as Food, Pharmaceutical and Dermo-Cosmetics. Every aspect of Netpak’s BRC-certified operations is streamlined to make optimal efficiency its trademark. When the Netpak executives contacted Brandid Advisory to overhaul its digital marketing strategy, these were the very elements we decided focus on.
First Page Keyword Rankings on Google
increase in Web Conversions
Increase in Qualified Monthly In-Bound Leads
Annual Sales increase in Anglophone Markets
Netpak understood that establishing an online presence was essential in promoting their brand and connecting with potential customers; however, theirs was not reflective of their reality. Despite being Quebec’s largest privately-held manufacturer of printed cartons, the company had little to no social media presence and most importantly, was not ranking organically for any of the highest searched keywords related to the printing and packaging industry. This lack of visibility limited their potential for new in-bound leads and growth. Netpak needed to develop a holistic sales strategy that would help improve their online presence and develop new prospects within the Canadian market.
Brandid Advisory began to immerse itself not only in the day-to-day operations but also collaborated frequently with key executives to help capture their goals and desired outcomes, contextualize the bigger picture, and formulate the necessary ideas to help them develop their brand and physical presence within Quebec and Ontario.
Starting with their website, we ran various content, site performance and on-page SEO audits to generate foundational concepts that would serve as the core of their strategic marketing initiatives. Our team redesigned their website and introduced new features for improved customer experience. We introduced an online “Request a Quote” function and added new pages such as Box Types, Certifications and Sustainability, to showcase their expertise, core values, and service offering. For employer branding, we developed their corporate video and created a robust Careers section to facilitate recruiting efforts. We also programmed and optimized a dynamic chat bot to help capture and convert new leads.
In addition, we implemented a content strategy to bring more authority and consistency to their messaging and to help them stand out within their industry. We resorted to various SEO tactics to dramatically improve organic rankings on Google and developed PPC and AdWords campaigns to generate brand awareness and online leads within new markets.
Finally, we created a comprehensive marketing plan, providing a strategic framework that would ensure their sales strategies, recruitment efforts and customer profiling tactics would be maximized and in-line with their business expansion objectives. The marketing plan served as an indispensable tool to position Netpak’s expertise as a high performance cartons supplier within these territories.