Monarque Tutoring strongly believes learning and development to be an interactive, lifelong process, in which schools, parents and local youth-focused organizations play an important role. The founding partners also share a common vision for academic excellence stemming from the notion of the whole student, an idea that integrates the development of valuable life skills to their holistic, curriculum-based approach.
Brandid Advisory served as a marketing outsource and strategic partner, drawing on our expertise in branding, digital strategy, web marketing and web development.
Once the business launched in the Fall of 2019, their challenges boiled down to reputation building by offering exceptional talent and service, establishing the legitimacy to compete in a saturated market and communicating the right message to the right audience. As is the challenge for most start-ups, Monarque Tutoring wanted to solidify their Corporate Identity, maximize brand awareness and capture leads; acquiring both new clients and tutors to support their ambitious growth plans. By March of 2020, the founders were confronted by a global health pandemic which forced them to rethink their in-home business model and shift towards online services as an essential and complimentary segment of their business.
Brandid Adivsory was first mandated to oversee their branding and visual guidelines, as well as provide a custom UX design for their site. The founders’ requirements were to keep designs simple but distinct with the ultimate goal of leveraging colors to create a fun, vibrant browsing experience that would stand out from the competition. The site was developed using WordPress CMS and is bilingual, fully cross-browser compatible, mobile-responsive and optimized for SEO.
We were also responsible for developing their offline marketing collaterals and implementing their digital strategy including SEO optimization, Google Ads / PPC campaigns and Social Channel Strategy to maximize their online exposure and lead generation.
Finally, when their in-home services were drastically impacted by Covid-19, we provided strategic consulting to help the founders establish credibility within their online market, identify scalable growth opportunities and develop a new customer acquisition strategy. We created a business framework to help transition and pivot their efforts to e-learning platforms and compete in an entirely new educational landscape.
