Every second of every day people use Google to search for information they need. Whether it’s on a product or a service, they’re searching the internet at a constant pace. With the increased competition businesses face on digital platforms, it’s crucial that you make sure your company stands out from all the rest, so that when people search the web, they find you first. Therefore, your SEO (Search Engine Optimization) strategy needs to be on point.
When you search for a company or a service, do you usually stick to the results you find on the first page on Google or do you venture into the other ones? Most of us focus on the first few results we get on the initial page and move on to searching for something else. You need to make sure that you’re connecting your customer to your business at all time. The way to ensure all this is to improve your organic ranking results. With optimized SEO, you will see that traffic to your business will automatically increase. Here are some of the best ways to do that for your business:
1. Boost your page’s loading process
No one has the time or patience anymore to wait for a webpage to load. If your page takes time to boot up, chances are you’re losing your customers and the business you can be doing with them. When the load-time is high, Google notices this, and decreases your organic ranking. With customers becoming impatient in waiting for your page to load, the level of engagement with your audience decreases, and therefore also affecting your ranking levels. To remedy this, you can begin by improving the size and format of the images on your webpage. Bigger images slow down the process, making compressed images the way to go for better loading times, and ultimately improved search ranking.
2. Produce worthy content
Like any business, you want your customer to keep coming back to your webpage. Having content that is useful to the end user is key. This will entice your customer not only to return to your page, but also to remain on it longer and be engaged with your brand. This time spent on your site is called dwell time. The longer the dwell time, the better your organic ranking, and the higher the traffic to your site will be in the long run. Keep in mind that the content you include should be original and unique as repeated and copied text will decrease your SEO and therefore your ranking.
3. Proper formatting and the use of tags
As a business, you want to make sure that when your customers visit your webpage, their experience was enriched, and they were able to navigate through all the content without any setbacks. This can be achieved with proper formatting and header tags. A clean design with breathable sections makes your page more readable, more enjoyable to browse through, and more worthy of higher organic ranking. It’s time to de-clutter and spring clean your website!
4. Include a blog and a powerful meta description
The art of storytelling should be applied to your page. Product or service descriptions on your website are a must to inform the customer of what you’re selling. However, this is stagnant content. To take your SEO to the next level, you need fresh new content regularly. This is where blogging comes in. It engages visitors, increases readability, and uses keywords that are a crucial part to improving organic ranking.
Describing your page should not be neglected. When your searching on Google, the small text that appears under the title of a webpage is called the meta-description. This gives the customer a small snippet of the content on the page. Make sure this is a powerful description as this is what will entice the consumer to click on the link and visit your page. A little goes a long way!
Improving your organic ranking results doesn’t always come easy. However, in this day and age, with the billion searches that happen on Google, you have to make the effort to improve certain aspects of your business, starting with SEO optimization, in order to take it to the next level.